Amplitude Pricing Calculator

Price Amplitude on your real event volume. The first 2,000,000 events are free, Plus scales to 70,000,000 a month, and annual billing is a flat 20% off every tier. See the full ladder, the free-allowance mistake, and where Growth becomes the only option.

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Formula

Monthly cost is interpolated between published Plus tiers. The first 2,000,000 events each month are free on Free and Plus alike; Plus then meters your volume up to a ceiling of 70,000,000 events a month. Annual billing is 20% below monthly at every tier, verified across all ten steps. Above 70,000,000 the only listed plans are Growth and Enterprise, both quoted rather than priced, so no figure is given. Excludes taxes, add-ons and negotiated contracts. Amplitude also meters monthly tracked users at 1,000 events per MTU, and bills overage at 1.0x your own rate.

Examples

InputResult
2,000,000 events a month$0.00 a month, inside the free allowance
3,000,000 events a month$94.00 a month billed monthly, $75.00 a month billed annually ($900.00 a year)
10,000,000 events a month$720.00 a month, $8,640.00 a year
20,000,000 events a month, billed annually$1,260.00 a month, $15,120.00 a year
70,000,000 events, the Plus ceiling$5,865.00 a month, $70,380.00 a year
75,000,000 eventsabove the 70,000,000 Plus ceiling, only Growth or Enterprise, both quoted not priced

Amplitude Plus price ladder

Events / monthBilled monthlyBilled annuallyAnnual total
2,000,000$0.00$0.00 / mo$0.00 / yr
3,000,000$94.00$75.00 / mo$900.00 / yr
5,000,000$281.00$225.00 / mo$2,700.00 / yr
7,500,000$495.00$396.00 / mo$4,752.00 / yr
10,000,000$720.00$576.00 / mo$6,912.00 / yr
12,500,000$945.00$756.00 / mo$9,072.00 / yr
15,000,000$1,170.00$936.00 / mo$11,232.00 / yr
20,000,000$1,575.00$1,260.00 / mo$15,120.00 / yr
30,000,000$2,450.00$1,960.00 / mo$23,520.00 / yr
50,000,000$4,140.00$3,312.00 / mo$39,744.00 / yr
70,000,000$5,865.00$4,692.00 / mo$56,304.00 / yr

Every step in the annual column is exactly 20% below the monthly column, verified across all ten tiers. Amplitude publishes the free allowance of 2,000,000 events and the Plus ceiling of 70,000,000 events, but prints no price ladder on its pricing page, the only static figure there is “Starts at $0”. These tiers were read from three independent sources that agree tier by tier, on 17 October 2026. Growth and Enterprise are listed as “Custom, Contact sales” and are not priced here.

Where these numbers come from

Amplitude publishes the shape of its pricing but not the numbers. Its pricing page states that the Free plan covers 2,000,000 events a month forever, that Plus “starts at $0” with the first 2,000,000 events free and scales up to 70,000,000 events, and that Growth and Enterprise are “Custom, Event based pricing” reached through a Contact sales link. It does not print the price of any tier in text; the figures sit behind a JavaScript slider on the page. Downloading the page's full HTML and searching it for dollar amounts returns no ladder at all.

That is why the ladder here comes from three independent readings, Startup Yeti, UserInsight and AI Builder Marketplace, checked on 17 October 2026. They agree at every tier, and their annual figures are consistently 20% below their monthly ones, which is a relationship that either holds across all ten steps or the readings are wrong. It holds. Anything Amplitude does not publish — Growth and Enterprise contracts, add-on pricing, is left out rather than estimated.

Three ways to misread this

The first is the free allowance. Plus meters from event 2,000,001, so 10,000,000 events a month costs $720.00, not the $940.00 you get by charging every event at the entry rate. Over a year that gap is $2,640.00.

The second is the ceiling. Plus stops at 70,000,000 events a month. Above it, the $5,865.00 a month that straight-line arithmetic suggests is not purchasable: the only listed plans are Growth and Enterprise, and both are quoted, not priced.

The third is assuming annual billing changes the tier. It does not. It is a flat 20% off the same step, which means there is no volume at which switching billing cycles moves you into cheaper pricing, the only move that changes the shape of the bill is dropping below 2,000,000 events, where the price is zero on either plan.

What you are actually choosing below the free allowance

At 2,000,000 events a month or fewer, Free and Plus cost the same $0.00. What separates them is the cap on everything else: Free holds saved charts to ten per organisation, session replays to 10,000 a month, and active experiments to one on each of feature and web experimentation. Plus lifts saved charts to unlimited, adds custom events and formulas, 20 behavioural cohorts, alerts, heatmaps, and extends data retention from one year to two. Single sign-on and project-level permissions do not arrive until Growth, and role-based access control is an add-on there and included only on Enterprise, so those requirements price you out of the ladder entirely.

Frequently Asked Questions

How much does Amplitude cost?

Nothing up to 2,000,000 events a month. Above that, Plus prices by event volume: 3,000,000 events costs $94.00 a month billed monthly or $75.00 a month billed annually, and 10,000,000 events costs $720.00 a month. The ladder stops at 70,000,000 events a month, after which only Growth and Enterprise are listed and both are quoted rather than priced.

Why doesn't Amplitude publish its prices?

It publishes the structure but not the numbers. The pricing page says Plus “starts at $0” and shows a JavaScript slider; searching the page's HTML for dollar amounts returns no ladder. The tiers on this page were therefore read from three independent sources that agree tier by tier, checked 2026-10-17. Growth and Enterprise are listed as “Custom, Contact sales” and are not priced here at all.

Is the first 2 million events really free?

Yes, on both Free and Plus. Plus meters from event 2,000,001, so charging every event at the entry rate overstates a 10,000,000-event bill by $220.00 a month, or $2,640.00 a year.

How much does annual billing save?

Exactly 20% at every tier, annual is 0.8 × the monthly rate at all ten steps, which is how the readings were cross-checked. At 10,000,000 events a month that turns $720.00 into $576.00, saving $1,728.00 a year. There is no tier where annual billing moves you into different pricing; it is a flat discount on the same step.

What happens above 70 million events a month?

Plus stops there. Above 70,000,000 events the only listed plans are Growth and Enterprise, described as “Custom, Event based pricing” with a Contact sales link and no published figure, so this page does not price them.

Is the Free plan just a trial?

No. Amplitude describes it as free with no time limit and no credit card, capped at 2,000,000 events a month with 10,000 session replays, 10 saved charts per organisation and one active experiment on each of feature and web experimentation. Because Plus also charges nothing below 2,000,000 events, at that size you are choosing features, not price.

How do MTUs affect the bill?

Amplitude runs two meters side by side: events and monthly tracked users, with 1,000 events counting as one MTU. Overage is billed at 1.0x your own rate under the Plus Plan Addendum rather than a penalty multiple, but exceeding 200% of your purchased volume lets Amplitude suspend or terminate the account.

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