Mixpanel Pricing Calculator

Price Mixpanel on your real event volume. The first 1,000,000 events each month are free, then Growth charges $0.28 per 1,000 up to a 20,000,000 ceiling. See the bill, the mistake most cost guides make, and where Enterprise becomes the only option.

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Formula

Monthly cost = max(0, monthly events − 1,000,000) ÷ 1,000 × $0.28. The first 1,000,000 events each month are free on both the Free and Growth plans. Growth accepts up to 20,000,000 events a month; above that only Enterprise is listed and its price is not published. Annual discounting exists but no percentage is published, so this page applies only the figure you enter and defaults to zero. Volume discounts are mentioned without published tiers and are not modelled. Events from data warehouse connectors count toward the same limit.

Examples

InputResult
1,000,000 events a month$0.00 a month, inside the free allowance
10,000,000 events a month$2,520.00 a month, $30,240.00 a year
The same 10M if every event were charged from zero$2,800.00 a month, $280.00 too high
20,000,000 events, the Growth ceiling$5,320.00 a month, $63,840.00 a year
50,000,000 events$13,720.00 by the formula, but above the 20,000,000 Growth ceiling it is not purchasable
10M events with a 15% annual discount$2,142.00 a month, $25,704.00 a year

Published Mixpanel rates

PlanPriceMonthly eventsWhat else changes
Free$0Up to 1,000,0005 saved reports per seat, 10k session replays, 1k monthly experiment users, 10 active flags
Growth$0.28 per 1,000 eventsFirst 1,000,000 free, up to 20,000,000Unlimited saved reports, 20k session replays, 5k MEU, 50 active flags, 5 alerts
EnterpriseQuoted, no published priceUp to 1TCustom replay and experiment volumes, unlimited alerts, data verification, Metric Trees, dedicated success team
Startups (first year free)$0 for 12 monthsPer plan termsFounded under 5 years ago, up to $8M total funding, no other Mixpanel offer used
Add-onsNot published—Group Analytics, Data Pipelines and Metric Trees are all marked add-on

The $0.28 per 1,000 events applies only to events above the first 1,000,000 in a month. Mixpanel states that volume discounts are available but publishes no tiers, and lists no annual discount percentage, so this calculator takes whatever annual discount you enter and defaults to none.

Where these numbers come from

The rate and the structure come from Mixpanel's own pricing page, read on 17 October 2026, and specifically from its plan comparison table, which states the monthly event allowance for each tier as “Up to 1M” for Free, “First 1M free up to 20M” for Growth and “Up to 1T” for Enterprise. Mixpanel's comparison blog repeats the same $0.28 per 1,000 events figure. What Mixpanel does not publish is any annual discount percentage or any volume discount tier, which is why neither is assumed here.

Two ways to get this wrong

The first is the free allowance. Because the first 1,000,000 events each month cost nothing, a team sending 10,000,000 events does not owe $2,800.00 a month, it owes $2,520.00. Charging from zero instead of from a million is the single most common error in published Mixpanel cost estimates, and at 10,000,000 events it is worth $280.00 a month.

The second is the ceiling. Growth stops at 20,000,000 events a month. Published comparisons that apply the $0.28 formula all the way to 50 million events, arriving at $13,720.00 a month, are doing arithmetic Mixpanel will not actually sell you. Above 20,000,000 the listed option is Enterprise, priced as “Let's chat” with no number attached. This page still shows the arithmetic above the cap, but labels it as unbuyable rather than quietly printing it as a quote.

What you are actually choosing under a million events

Below 1,000,000 events a month, Free and Growth cost the same $0.00, which is why Growth is advertised as starting at $0. Money is not the deciding factor at that size. What changes is the ceiling on everything else: saved reports go from five per seat to unlimited, session replays from ten thousand to twenty thousand a month, monthly experiment users from one thousand to five thousand, and active feature flags from ten to fifty. A team that never hits those ceilings is paying nothing either way; a team that does will hit them long before it hits the event limit.

One thing worth knowing is that Growth pricing is linear. There is no volume band where the per unit price drops on the published schedule, so the only lever on a growing bill is the volume discount Mixpanel mentions without publishing, which means the realistic way to change the number is to ask, not to optimise your event volume around a threshold.

Frequently Asked Questions

How much does Mixpanel cost?

Nothing up to 1,000,000 events a month. Above that, Growth charges $0.28 per 1,000 events, so 10,000,000 events a month costs $2,520.00, or $30,240.00 a year. Growth stops at 20,000,000 events a month; past that the only listed plan is Enterprise, which is quoted rather than priced. Mixpanel also gives eligible startups the first year free.

Is the first million events really free?

Yes, on both Free and Growth, and this is where most published cost estimates go wrong. Mixpanel states it as “1M monthly events free and $0.28 per 1K events after”. Charging every event from zero rather than from a million overstates a 10,000,000-event bill by $280.00 a month, or $3,360.00 a year.

What happens above 20 million events a month?

Growth stops there. Mixpanel's own comparison table caps Growth at “first 1M free up to 20M”, so price lists that run the $0.28 formula out to 50 million events and print $13,720.00 a month are extrapolating past a limit that is actually enforced. Above 20,000,000 you need Enterprise, which Mixpanel lists as “Let's chat” with no published price.

Is there a discount for paying annually?

Mixpanel says volume discounts are available but publishes no percentage and no tiers, and it publishes no annual discount either. Third-party guides cite roughly 10–15% for annual billing, which is why this page asks you to enter your own figure rather than assuming one. At 15% off, 10,000,000 events a month would be $2,142.00 instead of $2,520.00.

Is Mixpanel free for startups?

The first year is, if you meet all three conditions Mixpanel publishes: founded less than five years ago, no more than $8M in total funding, and no other Mixpanel offer already redeemed. After that first year normal plan pricing applies.

Is the Free plan just a trial?

No, Mixpanel describes it as free forever, but it is capped at 1,000,000 events a month and limits saved reports to five per seat, session replays to 10,000 a month, experiment users to 1,000 a month and active feature flags to 10. Because Growth also charges nothing below 1,000,000 events, at that size you are choosing features, not price.

Do warehouse events count toward the limit?

Yes. Mixpanel states that events brought in through data warehouse connectors are counted toward your event limit in the same way as events from all other sources, so replaying historical data through a connector can push you into a higher bill.

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